EDM All Day

100% profit to artists: SoundCloud’s new merch platform

Handling product creation, shipping, and social media marketing.

Photo Credit: SoundCloud – Website

SoundCloud has launched an innovative platform called the SoundCloud Store—a dedicated merchandise marketplace empowering artists to sell their custom designs directly to fans.

The SoundCloud Store offers artists a seamless experience: they submit their designs, which SoundCloud transforms into product mockups. The company handles everything from product creation to shipping, ensuring a hassle-free process. It also manages social media marketing for the new merchandise, boosting the reach and visibility of artists’ designs. In an unprecedented move, the company will not take any fees, passing 100% of the profits directly to the creators.

Currently, the SoundCloud Store is exclusively available to select Next Pro artists—a premium subscription tier offering enhanced features and functionality. The launch lineup includes designs from renowned artists like Wiz Khalifa, Denzel Curry, and Armani White. Fans in North America and Europe can now purchase these exclusive designs, along with more generic SoundCloud-branded merchandise.

This initiative aligns with SoundCloud’s ongoing commitment to support and uplift independent artists, providing them with tools and resources to effectively monetize their creativity.

For more details about the SoundCloud Store, visit SoundCloud’s official website.

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