Hip-hop is America's style — accounts for almost 1 / 4 of all U.S. music streams in 2018
Hip-hop is indisputably America’s style.
The designation is affirmed by a complete year-end report printed by market monitor BuzzAngle, which tracks music consumption information. Far from a fad, hip-hop comes out on high once more as essentially the most streamed style this yr, with rap singles consuming 24.7 % of the streaming market in 2018, or 1 / 4 of all streamed tracks for the yr. 2018 exhibits continued yr over yr development for the style, which beforehand consumed 20.9 % of single streams in 2017. The report categorizes city songs as a mix of rap, hip-hop, and R&B, all amounting to the nation’s most streamed style, beating out pop music three years in a row.
Other traits which have emerged are the rise of pop and the decline of rock. In 2017, rock was proper behind hip-hop with a 19.eight % consumption share, whereas in 2018, pop overtook rock to take a 19 % market share. Rock precipitously declined to solely a 11.7 % market share in 2018, even in a yr when extremely marketable albums from Greta Van Fleet, Smashing Pumpkins, and Stone Temple Pilots amongst others noticed main label releases.
These traits are equally mirrored in album streaming patterns for 2017 and 2018. Although rock album streams outmoded rap album streams in 2017, 2018 was a yr of main development for hip-hop and a substantial decline for rock. In a yr when everybody from Travis Scott to The Carters, Drake to Anderson .Paak dropped full-length initiatives, it comes as no shock that hip-hop dominated almost 1 / 4 of the streaming market in 2018.
Via Rolling Stone