It appears anybody can begin a ‘severe’ techno label as of late, the newest to leap on the bandwagon being none apart from Law & Order stalwart and west coast rapper Ice-T.
The label Electronic Beat Empire has simply launched its debut album, HIP HOP DJs DONT PLAY TECHNO and look, we’re not saying this sounds tacky and uncomfortable. Wait, no, we’re saying that. He’s teamed up with Afrika Islam who’s taken the moniker MR. X in what is actually a revolutionary title change.
I’ve listened to extra minutes of this album than I’d prefer to admit, so test it out under and inform us if I’m being a bit harsh. In an oversaturated market, this actually doesn’t appear to hit the mark and placing a rapper’s title on a label shouldn’t be a ble concept.
At the tip of the day, they appear to have performed one thing they’re keen about and nicely, kudos to them I suppose.
Read extra about it within the full Rolling Stone interview right here.