Above & Beyond’s Third Act: The Launch of Anjunachill
After 25 years of building one of dance music’s most devoted communities, Above & Beyond is formalizing their relationship with ambient music through Anjunachill, a rebrand of their Reflections imprint that feels less like a business decision and more like a coming home for the trio.
The journey to Anjunachill reads like electronic music mythology: three producers who conquered trance (Anjunabeats) and deep house (Anjunadeep) find themselves playing yoga sets at Burning Man’s Robot Heart stage. That 2014 sunrise session sparked “Flow State,” their RIAA Gold-certified meditation album that proved electronic music could heal as effectively as it could move bodies.
Fast forward through 250 releases and 150 million streams under the Reflections banner, and suddenly that spontaneous desert moment ushered in destiny.
Now re-named Anjunachill, the refreshed imprint’s inaugural release “Shall We Begin,” was first teased to 15,000 devotees at ABGT600 in Mexico City. The track exists in that ethereal space Above & Beyond carved out with classics like “Sun In Your Eyes” and “Tri-State” – all patient builds and emotional payoffs that hit harder precisely because they whisper instead of shout.
The label’s future looks equally compelling: Planet of Souls (a new project from NERD/Gorillaz collaborator Paul Rogers), South African neo-classical duo Ad Harmonium, and Anjunadeep favorites like Luttrell exploring their contemplative side. Between Glastonbury showcases and BBC 6 Music cosigns, Anjunachill isn’t just preserving dance music’s meditative heart – it’s proving that sometimes the most revolutionary acts in electronic music happen at 0 BPM.
As Above & Beyond prepares for their Coachella debut this April, Anjunachill feels like perfect timing – a reminder that the same producers who mastered main stage euphoria have always been equally fluent in introspection.
Categories: Music
