ash.ØK – Breathe Me In

Check out the visuals for, ‘Breathe Me In’ by ash.ØK 

Philadelphia-based producer ash.ØK is well-known for merging genres and influences in his music. From gritty boom-bap and entice to electronica and folks, the artist/producer weaves lush and complicated soundscapes, creating the right stage for a commanding efficiency from his many collaborators.

Wholly impartial with out a label or company machine, ash.ØK has solid his means within the trade, working with numerous well-known artists and seasoned vets within the enterprise. His final album, The Unraveled, was engineered by Grammy-winning Jeff Chestek, who has labored with artists like Kanye West and Justin Timberlake, and Kelly Clarkson. He has been featured on shops similar to Popdust, Huffington Post, and Atwood Magazine.

The newest launch from ash.ØK’s undertaking is “Breathe Me In”, a deep and spiraling electronica monitor that includes Anna Yvette, a wildly-popular vocalist who just lately labored with acts similar to Machine Gun Kelly and Pegboard Nerds. NY-based singer-songwriter Rianjali (who just lately carried out with Shawn Mendes) additionally performs vocals. The music video for this monitor was directed by up-and-coming director, Rahi Patel, who lends his distinctive visible type to create a contemporary remake on conventional Indian folklore.

In this story, a demon (performed by actor Manav Gulati), with a lust for energy has been granted his want of controlling life or dying. He’s been given the flexibility to show anybody into mud simply by touching them on the pinnacle. Soon after he positive aspects this energy, he falls head over heels in love with a princess (performed by Exodus Artistry’s Preethi Kamath) and calls for her affection. Fully realizing her impending doom, she shortly comes up with a plan – if the demon can observe her dance and sustain flawlessly, she’ll willingly be his. The demon follows her, step for step, learning her each transfer and maintaining with out relenting, following her as she tries to throw him off. He lastly catches up and faces off together with her – and in a single single, ultimate step, she touches her brow. The demon, caught up within the second, repeats this deadly transfer and destroys himself, crumbling to ashes.

The video was shot in and round Philly utilizing grafitti-torn deserted warehouses and desolate woods as a backdrop. In addition to the story, the music video additionally pulls in folklore from each North and South Indian tradition, that includes elaborate ritual-influenced paintwork on the demon and closely utilizing basic Indian dance as the principle car for the story.