ATFC & David Penn unveil official video for rollicking house track, 'Hipcats' – EDM All Day

ATFC & David Penn unveil official video for rollicking house track, 'Hipcats' – EDM All Day

For many, the process by which a song goes from a producer’s bedroom to the top the charts is a …

For many, the process by which a song goes from a producer’s bedroom to the top the charts is a mysterious one. Luckily, the video accompaniment to & ‘s “Hipcats” — released ‘s house imprint Armada Subjekt — sheds some light on the procedure.

The video follows a puppet Hipcat as it progresses from bedroom producer to Armada signee to top–the-world DJ. A tongue-in-cheek look into the machinations the music industry, “Hipcats” itself is a serious tune. It blends an old-school house vibe with an energetic, modern twist built on a foundation a rumbling bass and catchy vocals.

Between the the quality the production and the intriguing video, “Hipcats” stands poised to make a big mark on the summer festival season.

“Hipcats” is available for download on Beatport .