Baauer and rising Internet phenomenon Miquela exude a collaborative edge on “Hate Me.” A spunky, no-holds-barred production that confronts Miquela’s meteoric rise to online notoriety, the single’s video shuffles between images of Miquela screen grabbed from the starlet’s Instagram, and a colorful patchwork of grabby video clips of the featured vocalist. Baauer’s latest delivery comes by way of the track’s accompanying lyric video, which is also remarkably Miquela’s first moving on screen appearance.
While Miquela provides the video visuals and vocals, Baauer chips in with an eccentric, snappy trap beat that lends a grit to the unapologetic number. Baauer and Miquela’s careers bear a number of notably resemblances. Both are children of the internet who rose to viral fame — propelling Baauer to a league only otherwise occupied by Drake with 100 million streams in a week. Considering neither collaborator is a stranger to the dangerous dichotomy of internet notoriety, Baauer’s latest, “Hate Me” rides a narrow line, coming through with some considerable viral appeal of its own.