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Eastern Europe’s pop export Minelli starts her next chapter

Romanian pop sensation Minelli knows how to make an entrance, and her latest project “Mixed Album (opening season)” feels like the confident next step from an artist who’s already conquered most metrics. With over 1 billion Spotify streams and 2.5 billion YouTube views, she’s not exactly lacking validation, but this album suggests someone still hungry to push boundaries.

Fresh off a North American tour and her Spotify EQUAL feature, Minelli’s positioning as one of Eastern Europe’s most successful musical exports feels fully earned. Her music has found its way onto Netflix, Amazon Prime, and even Spotify’s Times Square Billboard – the kind of cross-platform presence that most artists spend entire careers chasing.

What makes her latest release particularly interesting is its two-part structure. “Mixed Album (opening season)” is explicitly the first installment, with a fall follow-up already planned. Her dance-pop production paired with emotionally resonant songwriting has proven remarkably versatile, working equally well in festival settings and streaming playlists. That versatility has been key to her global reach – music that translates across cultures and contexts without losing its distinctive identity.

“This past year gave me the chance to reset and reconnect with why I make music,” Minelli explains. “From playing massive festivals to working with diverse producers around the world, this album is about creative freedom.” That creative freedom is paying dividends, with an artist who’s moved well beyond regional success into genuine international relevance.

With half of her album concept already delivered and billions of streams backing her next moves, Minelli’s trajectory looks increasingly unstoppable. The “opening season” title suggests she’s just getting started.

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