DJ Khaled is one of the most successful businessmen in the music industry today. The hitmaking producer is not afraid to dip his hand in a bevy of ventures.
During a recent appearance on Conan, the We the Best mogul announced that he’s creating his own line of soaps. The idea came after his recent vacation in Mexico. Khaled said he’s working on his own cleaning bar after his favorite brand Dove Soap repeatedly shot down his request for a partnership. We wonder why?
“Let me ask the fans,” said Khaled. “If you go to the store and you see another soap and my soap, which one are you going to get?” The crowd applauded and cheered seemingly to DJ Khaled.
The Miami producer is a savvy brand endorser and marketer having worked with companies like Air Jordan, Beats by Dre and Diddy's Ciroc. Khaled is also the king of Snapchat, with thousands of people following his every move on his channel.
As for the soap, DJ Khaled says he's not trying to put Dove or any other beauty brand out of business.
"I’m not competing with nobody, I just want to send a message to the young world," he explains about his entrepreneurial spirit. "Let’s do whatever we to do as long as it’s not illegal and as long as it’s positive and doing something you love to do."
“And I feel like we should tell our children and friends and the people that we love to go out there and do what you want to do," continued. "And if you want to do it, work hard and get it.”