Insomniac Launches Underground Record Label, Factory 93 Records

Factory 93 Records is all about techno and cutting-edge house from around the world. 

Approximately a month ago, Insomniac, one of the world’s leading dance music promoters, launched its new record label, Lost In Dreams. On March 18th, the brand announced another record label that will operate under the Insomniac Music Group: Factory 93 Records. 

Factory 93 could be viewed as Insomniac’s underground arm, while the record label celebrates both emerging and established acts all over the world, focusing on techno and house. In 2016 Factory 93 launched as a warehouse series and evolved into an underground music experience. Factory 93 broke into the record label space, dedicated to forming a collection of tech house, house, techno, and interestingly even disco music. 

There is not a lot of detail available about the record label, but we expect that much will be announced in the near future. Insomniac’s founder and CEO said in a statement by Pasquale Rotella that the new imprint is a “carefully curated catalog.” 

Rotella also said, “Factory 93 represents the beginning of Insomniac. Underground dance music will always be the roots of everything we do.” Rotella continued, “Factory 93 is a very passionate part of the Insomniac portfolio worldwide, which makes this new record label even more exciting for us. With the addition of Factory 93 Records, our team will be able to carry over its vision from the live events side into a carefully curated catalog we can’t wait for you to hear.”