EDM All Day

Juliana Hale – Cupid

ArtistRack brings to you the visuals for ‘Cupid’ by the gifted Juliana Hale:

Through the centuries, the determine of Cupid has fascinated writers. Other mythological characters have light, however the son of Venus with the magic arrows of need stays vivid. Cupid represents the sudden, sudden arrival of affection – and never a slow-smoldering love, both, however a violent, explosive ardour. He pronounces his presence with authority (and with a bolt by way of the center); he brings pleasure, however he isn’t at all times a welcome customer. Nashville pop singer Juliana Hale is the newest artist to really feel the sting of the arrow, and judging by “Cupid,” her new single, that shaft bit deep.

“Cupid” is the primary new monitor from Hale for the reason that summer time ’18 launch of Small Talk, a four-track EP that established the native Californian as a flexible, bold, and uncommonly forthright pop singer. Here was music that sounded trendy – forcefully so – however was positively old school in its dedication to honesty and readability. Even “Overrated,” a pulsing, propulsive membership monitor, radiates sincerity and private ache. “Cupid” strips away the synthesizers and drum machines, and presents Juliana Hale’s music in its rawest and most bare kind: simply piano, cello, and vocals. On this monitor, there’s nothing in between the listener and Juliana Hale’s feelings: it’s courageous, searing and intoxicating in equal measure. So immersive is that this monitor, and so convincing is her efficiency, that you just shouldn’t be stunned in the event you really feel the pinch of Cupid’s arrow your self.

What accounts for these notes of ache in Hale’s in any other case candy voice? Unrequited love, definitely: the love that Cupid surprises his quarry with. But Hale additionally has a private story to share – her budding profession was practically derailed by a well being disaster. The pop singer spent a lot of 2016 and 2017 recovering from main surgical procedure. She’s again on her ft now, and fully dedicated to bringing her sound to her quickly rising viewers.

For the “Cupid” video, Juliana Hale has enlisted the assistance of a previous collaborator: Jake Parker, the filmmaker who shot the colourful clip for “Overrated,” although their latest challenge couldn’t be extra completely different than the final one. “Overrated” was a burst of colour, shot open air, beneath the solar; “Cupid” is footage captured contained in the studio in excessive distinction black and white. Everything right here appears to be like elegant and mesmerizing, together with the attractive piano, the shadows that fall throughout the reside room, and Juliana Hale’s pretty face, veiled ever so barely by the mesh of her classic microphone.


Juliana Hale – Cupid

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