Less than a month before the would-be third edition of SunSoaked music festival, Kaskade has confirmed that his beachfront brainchild will not be returning to Long Beach for its scheduled two-day run mid-July.
“…At a little less than three weeks out, it’s become obvious to me that we are falling short, and I’ve been left with an impossible choice,” reads a Kaskade-signed announcement the festival’s homepage.
Kaskade was expected to headline the July 13-14 2019 iteration of the festival, alongside Maryland-born rapper, Logic, who, with the backing of Live Nation, was helping champion the festival’s production this year. Canadian singer/songwriter Grimes and Detroit’s Quinn XCII also topped the 2019 ticket. SunSoaked began in 2017, nearly tripling in size for its sold-out follow-up in 2018.
Though Kaskade has yet to expound on the particulars hindering the event, ticket-holders are expected to be fully reimbursed with no action necessary on their parts, per the announcement. With the festival front, an invariably volatile market as it is, more saturated than ever, SunSoaked is one of many promising festivals in recent years to officially fold. But discernment and transparency have certainly proven far more favorable in the long run on organizers’ behalves.
Photo Courtesy of Kaskade