Very passionate article today, I was planning something completely different, but after having read the feedbacks regarding KSHMR’s new work with LUM!X, Gabry Ponte and the singer Karra, I decided to share my two cents about the situation. I’m scared about KSHMR, who is still an “icon” for me in the EDM scene.
I’ve always spoken positively about Niles during the years, his creativity and desire to uplift minor talents into more positive and benefiting exposure. Call me a dreamer, but KSHMR is an artist who has always awed me with his personality. But there exactly lies my underlying reason to be afraid…
“Scare Me”, his release along with Gabry Ponte and LUM!X is a worthwhile and fine work. I wouldn’t even brand it “Slap House”, it shares more personality of the revamped Italo Dance/Bounce style which the veteran Gabry has used for decades. Their studio joint-efforts are extremely successful (such as “Monster”), and I can see why: easily danceable and dynamic, it somewhat befits the trending Slap House, without losing distinctiveness.
And that is why the American producer shouldn’t be here. This is not only my subjective opinion, but of hundred others. “Scare Me” does not sound anything from KSHMR at all. It is a cent percent Gabry Ponte and LUM!X, and even then they did not bother differing on their successful approach. Sure, the mentioned heavyweight might have worked on technical aspects, but it is probably the first time I haven’t heard any influence of his signature vibe.
Following the industry for a long time, I am used to see other bigger “parasite” scenarios in collaborations; a mighty example of how market brand exceeds talent, which in turn assists in being relevant in the fast-moving scene. But KSHMR never indulged in this, despite gaining stellar reputation. He has went to lengths for working with unknown acts such as B3NTE or No Mondays, just because he wanted to promote talent to his devoted and ever-expanding fan-base.
And now, ironically, “Scare Me” has become an indicator for panic.
If even the hardworking icons have chosen to be slothful, how will the scene progress?
Hopefully, if KSHMR has an album for us in store, I will be happy to change my opinion. Only future will tell whether this worrying situation will repeat.