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Lady Gaga launches new beauty brand HAUS LABS with music from Boys Noize, Tchami, and Blood Pop

by: EDM All Day Staff Jul 9, 2019

Lady Gaga has been a creative tour de force since her emergence on the over a decade ago. She’s dominated the pop circuit, forayed into film, and now, she’s dipping into the beauty game with the launch of her new HAUS LABORATORIES brand. To introduce the new line of beauty products, available for pre-order on Amazon starting Monday, July 15, Gaga enlisted a number of high-profile electronic producers including Boys Noize, Tchami, and Blood Pop.

Gaga’s HAUS launch finds her reuniting with Blood Pop and Boys Noize—Blood Pop being the main architect behind 2016’s hit LP Joanne alongside Mark Ronson, and Boys Noize having previously pulled production duties on Gaga’s mind-bending ENIGMA residency in Las Vegas. Now the two, along with Confession label boss Tchami, are the credited producers behind HAUS sonics, featured in a new video released on social media platforms on July 9.

Photo credit: Ashley Laderer

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