Criticizing other blogs or pages who are sharing the same passion for EDM definitely isn’t my preference any day, as freedom of speech should always be the first priority. Who am I to leave comments about their blogs, and after all their end goal most probably is to share good music with other admirers.
Having said that, I will still share my two cents about a thing that bothers me, since I understand the amount of time it takes to write, correct, design and then publish any sort of article while maintaining quality. Don’t get me wrong, it is never an annoying task but the most difficult part, you guessed it, is writing. Encapsulating all thoughts into a few words, finding interesting topics to talk about or worse overcoming creative block is another challenge. These bouts can last for days and in serious cases, for weeks.
Luckily enough, EDM Reviewer isn’t my only job, hence lesser worries about pausing it or pushing out content at an abnormal rate. Other businesses, however, must stay active and keep their engagement at peak. And how do they achieve this?
Throwbacks. Throwbacks everywhere.
And this is their usual format: “X years ago, Y released Z” + Tomorrowland/UMF liveset video attached.
Yes, without any doubt most of my personal evergreens are older classics, and I leave a like to these videos. Past shouldn’t be forgotten, but should it be overused either?
It is undeniable how well it performs. EDM fans (or any music addict) thrive on nostalgia and throwback posts are extremely engaging. So many pages are posting one of them twice or thrice everyday. And there is infinite material to be covered, thus making one requiring lesser efforts.
And then comes an even concerning point. This “nostalgic” approach isn’t helping the scene evolve. Blogs are ways to discover upon up and coming sounds and artists of the industry, and if not then covering about underground trends that could have greater impact in the forefront of Dance music. Talk about today’s festival Progressive House trying to imitate the 2012 classics…
Perhaps my argument is pushing towards vague realms, but it is tiring to see all these unnecessary throwbacks. They are simply diverting the focus from current happenings that are growing, just to attain more momentary attention. Things should and need to be balanced, as it has been always. At the moment, I just feel that this obsessive research for engagement using the fans’ nostalgia is damaging the present, and, consequently, the future.