World domination has at all times been in Marshmello‘s playing cards. Aside from his attention-grabbing masked getup, the business-savvy producer’s fluffy tackle future bass, and later, sweetened pop collaborations made him accessible to an especially broad base of music customers. A tried-and-true method doesn’t at all times equate to longevity, nonetheless, which is why it’s usually essential to diversify one’s sound to keep up relevance and mass curiosity (a minimum of if the aim is to remain on the high).
Enter “Sell Out,” Marshmello’s latest collaboration with dubstep up-and-comer SVDDEN DEATH. First, a pair issues earlier than we dive into the observe—one, ‘mello looks as if a pleasant man, and it’s at all times beautiful to see A-listers serving to elevate others’ careers with collaborations equivalent to this one. Second, we all know that Marshmello does get pleasure from a great dubstep tune or two primarily based on his prior historical past.
With all of the star energy on “Sell Out,” nonetheless, one would count on the consequence to be authentic and refreshing. Simply put although, this observe is neither. In reality, it sounds prefer it was thrown collectively on Ableton in below an hour with immensely cookie-cutter building. “Sell Out” begins pleasantly sufficient, with euphoric melodies usually current in a Marshmello manufacturing. Things solely get more and more bland from there, with a stereotypical sped-up construct, and cheesy vocals prompting preparation for the drop. What’s subsequent? The regular cacophony of robotic synths and wild screeches that sound like they might have been taken from one of many innumerable pre-existing pattern packs in the marketplace. “Sell Out” feels lengthy faraway from the times when acts like Skream, Mount Eden, Rusko, and others took the dubstep sound into extra avant-garde instructions.
If Marshmello is actually serious about diving deeper into dubstep, authenticated success would require the bucket-headed producer to place extra effort into pondering exterior the field in an effort to actually wow customers, which, given his simple skill to provide hits, shouldn’t be asking an excessive amount of. “Sell Out” comes off like a straightforward cop-out to extend selection and keep Marshmello’s maintain over the EDM world at giant—maybe his subsequent foray into bass lands higher.