Independent Canadian label Monstercat celebrated its eighth birthday on July 1, tipping its hat to the countless releases and experiences it’s been able to provide since 2011. This year is particularly special, though. The label has just announced a massive partnership with social virtual reality company Sansar and looks to bring VR to its music, live concerts, and gaming.
The adventure officially begins with Monstercat: Call of the Wild Experience on July 12. The three-hour inaugural event will consist of an “epic virtual bash” to celebrate the label’s eighth anniversary, featuring more than a dozen Monstercat artists.
But that’s not all. The Call of the Wild Experience will continue each Wednesday, as the label begins to host its weekly radio show in Sansar. Fans can tune in each Wednesday at 1 p.m. PT. Going forward, the partnership will give Monstercat the ability to hold virtual concerts, meet-and-greets, fan quests, giveaways, and more.
“We’re offering our fans something truly unique in the [Call of the Wild Experience] their own space to meet, connect and share creative ideas with each other,” Dan Scarcelli, head of programming at Monstercat, said in a press release. “Social VR has the power to transform how communities gather online, and we’re thrilled to be leading the charge with Sansar.”
Ahead of the opening, fans are encouraged to check out the Call of the Wild Lobby, where they can start special quests, earn prizes, and unlock hidden clues about the July 12 lineup. Free and premium tickets are on sale here.