Keychange was launched at the end of 2017 to call attention to the continued lack of gender equality on festival lineups, and as a way to prompt promoters to take action in bringing more talented female acts into their roster. Within just a few months of its creation, 45 gatherings across the globe announced their pledge to ensure their rosters comprised of 50% female talent.
Since then, Keychange is entering its nine month mark with a doubled head count of participating promoters. 100 festivals have now pledged to book a balanced lineup by 2022. Head For The Hills, Field Maneuvers, Be Fresh, and others with be joining Bestival on the UK front, with other larger institutions like Berlin’s Jazz Fest, Sweden’s Indie Music Festival, and the international Music Cities Forum also joining the fray.
CEO of PRS Foundation Vanessa Reed, who helped launch the Keychange initiative, said the following about its growth: “I hope this milestone will encourage others to join in with this positive and increasingly popular movement for change.”
H/T: Magnetic Mag
Featured image credit: Tom Martin