NEON CAKE has announced its launch in the coming months by its founder Michael D. Smith, a Forbes council member and 35 times award winning creative.
The new brand NEON CAKE is going to be inspired by the EDM culture and streetwear, perfect for raves, outdoor parties, as the clothing line was imagined to best fit the needs of electronic music lovers during their several days long parties.
However, the brand also intends to help the communities around it, and actively support values of unity, expression, confidence, and differences.
Allying comfort and functionality with vibrant streetwear design is the power of this brand, and two separate lines will be presented to the public upon launch, a mainline mainly including women’s attire, and a second line called “788” (Tokyo Bad Boy).
All the pieces of the clothing lines are colourful, comfortable, and will undoubtedly make those who wear them stand out among the crowd, bringing the positivity and swag everyone is looking for nowadays.
Bring all the pieces of the puzzle together, from creativity to design, and from community help to bridging art and society, NEON CAKE is about to make an extremely appealing proposal to the world of EDM music fans all over the world.