New Reports Say More People Are Going To Music Festivals Than Ever Before
Festickets, Europe’s leading music festival travel platform, recently released a study showing that more people than ever before are attending music festivals. Moreover, the study concludes that the music festival business as a whole has grown rapidly over the last year and shows signs continuing.
Zack Sabban, the co-founder and CEO Festickets, spoke on the surprising increase in festival attendance:
The study included various statistics about customer behavior and experiences. Some stats include 67% patrons choose to camp at festivals while 48% European festival attendees are come from outside Europe. The study also showed that the music festival business is expected to grow by almost 2 billion Euro.
Festickets has one the largest customer bases in the world and access to massive amounts data. To do the study, Festickets tapped into their one million plus subscriber base to spot trends in the industry. One thing to keep in mind, however, is that Festickets is primarily in Europe. These results may not be totally representative music festivals in other regions the world. Still, the study shows promising results that can only mean good things for frequent festival goers. You can check out the infographic below for more info: