Emerging crossover festival brand Lost Lake has reportedly been cancelled ahead of the event’s second annual installment. The multi-day festival, still in its infancy, came by way of powerhouse event promoter Superfly — the organizing body behind massively successful event properties like Outside Lands and Bonnaroo. EDM All Day has reached out to Lost Lake representatives for comment, though at the time of publication, no response has been received.
Superfly is expected to release an official statement on festival’s cancellation, though the cause behind shuttering Lost Lake is likely due to poor ticket sales following last year’s impressive reported turnout of over 45,000 attendees. The inaugural installment brought a well-rounded blend of talent including Chance The Rapper, ODESZA, and Major Lazer to the Valley of the Sun. While this year’s edition is no longer taking place, hopefully Superfly still plans to continue breaking into Phoenix’s largely untapped festival market in the future.
Check back for updates, the story will be updated as new information is received.