Proximity and Brownies & Lemonade raised more than $300k during Digital Mirage festival

by: Seth Eisenkramer Apr 12, 2020

Livestreaming has taken on new life during the COVID-19 pandemic, and it reached new heights last week as Proximity and Brownies & Lemonade held their Digital Mirage online music festival.

Digital Mirage hit the ground running with an hour-long set from Kaskade and kept that momentum going as the events reached more than one million viewers on YouTube and Playstation streaming services. The event raised $5,000 in donations during the week leading up to the event, but that amount grew to more than $300,000 as artists such as Louis the Child, Said the Sky, and Dabin urged fans to donate during their sets.

Over 50 artists prerecorded sets for Digital Mirage, including one-of-a-kind sets from G Jones, SHADES, Sandro Cavazza and Chet Porter. The stream hit peek online popularity Sunday evening as Alison Wonderland was the #1 trending topic on twitter.

“Digital Mirage was a project where our friends and members of the electronic music community came together for a common purpose: to help people around the world fill the void that was made from live music events being taken away from us,” said Kush Fernando, Brownies & Lemonade Founder. “Never did we expect this festival to be so well received. It was amazing to witness such a global response and an outpouring of donations for the Sweet Relief foundation too. The only thing for us to do now is to continue our efforts in the online music space and make Digital Mirage even bigger next time.”

Proximity has also alluded to the idea of a second installment of the digital festival happening soon, telling EDM All Day, “It was amazing to see all the artists create their own setups of what they wanted their fans to see. From amazing drone shots to cute cozy/intimate settings, each set was as unique as the last. We would not have been able to do this without the artists and fans who made Digital Mirage what it was. Can’t wait for round 2.”

Proximity has begun to upload some of the sets on YouTube,, and has announced plans to upload all the sets in the future.

FRIDAY