The music industry is working hard to create new avenues of entertainment for those isolated at home amidst the COVID-19 outbreak. Now, two beloved dance music brands, Proximity and Brownies & Lemonade, are partnering to up the ante. After the YouTube channel and Los Angeles-based production outlet floated the idea of designing an online experience in recent weeks, the venture has now materialized as Digital Mirage.
Running April 3 – 5, the virtual festival will be broadcast before Proximity’s nearly 9 million YouTube subscribers with a roster that would eclipse even some of the real festival circuit’s most in-demand affairs. Alison Wonderland, Louis The Child, Said The Sky and Dabin will perform as Dab the Sky, Gryffin, Kaskade, Flosstradamus, Ekali and 50 more top-notch dance acts will have performances streamed to raise donations for Sweet Relief Musicians Fund, which provides financial aid to industry professionals in need.
Digital Mirage will be collecting and donating the entirety of its proceeds directly through the YouTube stream and Dice.
Featured image: Proximity