Almost every interested music fan is bound to be synonymous with Billboard. The American entertainment mogul is not only a publisher of a magazine which came out in the fall of 1894, but their charts have defined the industry’s trend. Recently, the Electronic music department of the leading company hosted a “Favorite Dance Music Label” poll to decide which particular imprint had the most influence on their fans. Surprise surprise, our beloved publisher Spinnin’ oversaw tough competition, to the degree which they were left behind in the last position by other names such as Mau5trap and Armada.
Having sensed the press-catastrophe that would entail this, the Warner Music owned division quickly put out posts having sad-reaction faces of various artists from their roster, asking the fans for helping in favourable outcomes. Our attention, however, went to various fans justifying of this happening, pointing to the record label’s stranger decisions of outputting trendier genres such as Slap House repeatedly and lesser attention to up and coming artists. Let us also remember that they saw their apex during the Big Room House era, and the quick shift-over to commercial genres gradually paved their decline.
Now this article wouldn’t be a rant on quality vs quantity and other debates, and Spinnin’ has already claimed the higher place they so desperately needed thanks to an aggressive marketing campaign. Our takeaway is the audience engagement which the mentioned eminent brand is apparently losing. Of course, they still have millions of devoted followers, but the question remains: should they reconsider their business motives?
What do you think about this situation? Let us know in the comments below!