True Entertainment Launches Management Division with Robbie Rivera’s remix of Robot Sunrise
True Entertainment Events, one of Southern California’s most respected underground dance music purveyors, has just launched its own management division, True Management.
True Entertainment Events has spent the last decade growing its annual, grassroots camping festival Off The Grid Campout (2024 lineup press release) from a 50-person desert renegade to a 1200-person, four-day festival that programs 76+ nonstop hours of house, techno, drum n’ bass and more. Now, the company is ready to extrapolate from their years of experience building fervent, community-oriented audiences and translate that skillset to artist development, where they’ll separate themselves from the pack through a “no-ego” approach.
That uniquely collaborative approach is being spearheaded by company founder Mikey Made, the DJ/producer/event impresario who has spent his career cultivating DIY spaces in Southern California’s underground scene.
Musically, True Management will specialize in hybrid DJ/live acts from across genres such as house, techno, and bass. Philosophically, Mikey Made wants to offer an alternative to the industry’s exploitative, aloof management companies and agencies, and act as a conduit for artists to find their perfect team members – an approach that emphasizes long-term industry success without sacrificing happiness or ethics.
“I wrote ‘London Public WiFi’ on a plane from LA to London, using a small midi keyboard and laptop while listening to the monotone drone of the engines and electronics filling the cabin. It reminded me of the relentless tech, data and machinery that are pushing at us 24/7, dominating our lives. This track represents a call to break free from circumstances forced upon you in life. Create your own energy – a world you can thrive in. y With the remix, Robbie Rivera took it all to the next level.” – Robot Sunrise
In tandem with their company launch, True Management has named melodic techno prodigy Robot Sunrise (the solo project of producer/multi-instrumentalist Danny Klein) as the company’s first client. A long-time ringleader of LA’s house and techno scene, Robot Sunrise previously made waves as half of electronic duo Dreamfreak, where he released multiple tracks through legendary dance record label Astralwerks. He’s also co-written and performed with GRAMMY-winning artist / G.O.O.D. Music-affiliate Really Doe, as well as co-written for GRAMMY-nominated act Télépopmusik.
“I’m so hyped to be taking things to the next level with True Management. It’s long been a dream of mine to support the most talented and dedicated artists out there, while helping bring the freshest new dance music to our community and the world at large!” – Mikey Made
Robot Sunrise is the perfect artist to kick off this new era of True Management: as an innovative producer, DJ and live instrumentalist with a charitable mission (Robot Sunrise will donate a portion of his music proceeds to Human Rights Foundation), Robot Sunrise embodies the core principles of True Management. Robot Sunrise has also known Mikey Made for years, and played multiple iterations of Off The Grid Campout, Off the Grid Hotel, and the recent Off the Grid stage at Mexico City’s Atmosphere Festival, giving their newly-minted joint effort additional creative synergy.
Serving as SPIN Records’ first-ever release, “London Public WiFi (Robbie Rivera Remix)” marks the second collaboration of 2024 between Robot Sunrise and the UK chart-topping Rivera, following “A New Start (Robbie Rivera Remix).” However, the two producers have spent years establishing a close creative partnership (Dreamfreak, with band-mate doll machine, collaborated with Rivera on tracks such as “The Stars” and “One”), a fact made evident on this new remix. With its seamless blending of Robot Sunrise’s cinematic techno stylings alongside Rivera’s signature instrumental bounce, “London Public Wifi (Robbie Rivera Remix)” is a spellbinding showcase of two artists at the peak of their songwriting powers.
Kicking off with immersive analog synth sound design and robotic vocals, “London Public WiFi (Robbie Rivera Remix)” builds with a triumphant mix of orchestral brass elements, spacious piano tones, and extra-terrestrial synth layering before easing into a groovy club beat. Imbuing the original’s sci-fi atmosphere with infectious techno rhythms and a glorious sense of scale, Robbie Rivera crafts an update that expands on the original’s sonic mission statement without sacrificing the track’s initial creative spirit.
