In 2011, Billy Woodford established a unique UK-based record label and music organization known as the channel . Since then, NCS has transformed into a global music label with millions listeners and more than 13 million YouTube subscribers.
NCS is a unique service in that it provides the option for listeners to enjoy music for free, but at the same time, users are presented with the ability to support artists through paid services. By giving away the music for free, creators are able to easily access more material for their work. Free downloads also mean new audiences will discover more music through easy access.
Despite the free download option, NCS has just announced it’s reached more than $1 million in record sales. This unique milestone is good news for the electronic music community as it cements the opportunities labels have in the channels they are monetizing for their acts. Companies like NCS have access to an entire generation artists and can possibly alter the state musical communication altogether.
“The demand for fresh original music from Creators is enormous and growing daily,” asserts Woodford. “I believe the music we support on the label compliments all types content, from the Make-up and Beauty community through to the vlogging and gaming world. The fans these content creators from each community are discovering NCS artists, and that is translating into traditional sales.”