Zhu‘s autumn keeps getting bigger, with the latest coup coming in the form of a new Apple iPhone XS ad featuring his 2017 song “Chasing Marrakech.” The mind-of-a-genius producer becomes the latest in a long line of illustrious Apple ad soundtrack contributors including Gorillaz, Daft Punk, ODESZA, and more. Zhu’s theatrical flair fits perfectly over the sleek visuals, and it’s worth wondering he could someday join Gorillaz as a twice-tapped Apple artist.
It’s not the first time that Apple has played a key part in Zhu’s music, with the tracklist for his recently released LP Ringos Desert seeing first light Apple Music. The spot is a prime avenue of discovery for Zhu, and will likely be the latest chapter from the brand’s history in expanding artists’ audiences to casual music fans. For those not living under a dance music rock, “Chasing Marrakech” is just one of a slew of songs fans hope to hear as Zhu embarks across North America on his DUNE tour.
Photo credit: Tobias Hutzler