EDM All Day

Future Bass

Undergrowth: Fleur Shore’s new creative platform debuts with ‘Higher’

The project emphasizes emotional depth and community.

Photo credit: Fleur Shore

Fleur Shore launches UNDERGROWTH, a multi-faceted project combining a record label, party series, and artistic community centered on creative freedom and authentic expression. The platform supports emerging and overlooked talent, emphasizing emotional depth over trends.

The first release on the label is Fleur Shore’s own ‘Higher’, set for release on April 18th, 2025. The single captures the project’s essence: warm, optimistic, and built to endure beyond the dancefloor. It will be followed by three more singles in the coming months, each reflecting a different facet of Fleur’s wide-ranging sonic palette.

“This label will be ART and I want to be proud of every single track on there,” Fleur Shore says. Known for her instinctive and genre-fluid sets, she envisions UNDERGROWTH as more than a label—it’s a culture. Beyond music, the brand will deliver limited-edition merch drops and immersive, fashion-forward parties featuring interactive art installations.

Pre-order ‘Higher’ here.

EDM All Day is an online music platform created in 2015 that primarily covers electronic dance music and everything that revolves around its industry.

 

Due to the growing number of readers, we are looking for passionate bloggers and writers who would like to take part in EDM All Day’s great mission, and offer the latest coverage on the electronic dance music industry.

 

If you think you are ambitious and motivated to write for us on a voluntary basis, drop us a line at [email protected] as well as some samples of your writing and we’ll get back to you within 48h.