A recent study conducted by OnlineRoulette has found out that TikTok is the go-to place for the discovery of new songs and electronic songs more specifically. The study was conducted on 1,000 TikTok users, where 55% of the participants stated that the platform has influenced their music taste, while 23% revealed that the platform exposed them to EDM. While 60% of the participants have agreed that TikTok has helped them in the discovery of the songs.
The overall study showcases the substantial effect of the platform, both on users and the music industry.
Several artists gained popularity thanks to the platform’s dynamic structure.
To read the study in full, click here.